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科目名 Advanced Seminar 1  Media & Marketing
担当教員 Swenson, Tamara
授業の目的、または到達目標 Objectives:To understand the role media play in and the impact of marketing on modern society
Learning goals:
can explain the role of symbols, genre, representation, narrative structure in media
can explain the relationship between media texts, media producers, and media audiences
can understand the relationship between media and marketing
can understand the influence media have on our lives, particularly our purchasing habits
can create original media marketing campaigns in at least one medium
授業の概要 This course will examine the role of media and its intersection with marketing in modern society. The course will examine the global media environment with the aim of becoming critical consumers of media and able to employ appropriate media skills to marketing. The course broadly defines media as including oral, print, photographic, broadcast, cinematic, and digital forms.
科目群/ベンチマーク Advanced レベル必修 ENG2810 （716生以降）
授業の形態 Type or Style of class: Lectures, discussions, presentations, quizzes, research, media making
時間割   概要 宿題(予習・復習等)
1
  • Week 1: Media and media codes; Reading advertising
  • Readings (to be provided), worksheet on media use: 2-4 hours
2
  • Week 2: Media and media codes; visual, technica2-4 hours Readings, worksheets, & l, audio codes
  • Readings, worksheets, & Reflection paper 1: Explain your media use - 2-4 hours
3
  • Week 3: Media and media codes; creating an impact (representation in media)
  • Readings, worksheets: 2-4 hours
4
  • Week 4: Media types: newspapers and print media
  • Readings, worksheets & Reflection paper 2: Three ads for similar products - 2-4 hours
5
  • Week 5: Media and audiences; Exploring marketing
  • Readings, worksheets: 2-4 hours
6
  • Week 6: Media and audiences: objectification and representation
  • Readings, worksheets: 2-4 hours
7
  • Week 7: Media and audiences: using the codes to create an impact
  • Readings, worksheet, & Reflection paper 3: Decoding two movie posters -2-4 hours
8
  • Week 8: Media and audiences: creating media
  • Readings, worksheets: 2-4 hours
9
  • Week 9: Media and audiences: evaluating impact
  • Readings, worksheets: 2-4 hours
10
  • Week 10: Media and modern society: digital media
  • Readings, worksheet, & Reflection paper 4: Demographics of two magazines - 2-4 hours
11
  • Week 11: Media and modern society: evaluating digital marketing
  • Readings, worksheets: 2-4 hours
12
  • Week 12: Media and modern society: films and television
  • Readings, worksheets: 2-4 hours
13
  • Week 13: Media and modern society: understanding our role in influencing media
  • Readings, worksheets, & Reflection paper 5: Cover analysis - 2-4 hours
14
  • Week 14: Media & Marketing project presentations
  • Readings, worksheets: 2-4 hours
15
  • Week 15: Media & Marketing review; final quiz
  • Readings, worksheets: 2-4 hours & Reflection on group presentation of your magazine
準備学習 Expect to spend 2 to 4 hours a week for homework and preparation.
Expect various types of feedback; written, oral, and rubrics.
Preparation for class is required. Readings and papers must be done before class.

To understand the media and the role of media in society, students must do the assigned readings before class and prepare for discussions each week. Readings and homework must be completed before class. Through lectures, discussions, readings, worksheets, storytelling, research papers, and presentations, students will come to understand the role of media, their characteristics, and the impact of media on our global society.
教科書 Readings will be provided (online and eBook). Students MUST bring their iPads to class.
参考文献 Library, internet
成績評価方法・基準 Reflection & response papers: 30% Five (5) during the course
Group research & presentation: 20% Media & marketing project
Description and summary of project research: 10%
Activities & quizzes: 40% Quizzes will be on readings, activities, and discussions
Expect various types of feedback; written, oral, and rubrics.
備考 使用言語：英語