パーソナルツール
現在の場所: ホーム → 担当教員 → Swenson, Tamara → Syllabus2017 → Advanced Seminar 1
文書操作

←講義で検索へ     ←時間割で検索へ

科目名 Advanced Seminar 1  Media & Marketing
担当教員 Swenson, Tamara
授業の目的、または到達目標 Objectives: To understand the role media play in and the impact of marketing on modern society
Learning goals:
can explain the role of symbols, genre, representation, narrative structure in media
can explain the relationship between media texts, media producers, and media audiences
can understand the relationship between media and marketing
can understand the influence media have on our lives, particularly our purchasing habits
can create original media marketing campaigns in at least one medium
授業の概要 This course will examine the role of media and its intersection with marketing in modern society. The course will examine the global media environment with the aim of becoming critical consumers of media and able to employ appropriate media skills to marketing. The course broadly defines media as including oral, print, photographic, broadcast, cinematic, and digital forms.
科目群/ベンチマーク Advanced レベル必修ENG2810（716生以降）
授業の形態 Type or Style of class: Lectures, discussions, presentations, quizzes, research, media making
時間割   概要 宿題(予習・復習等)
1
  • Media and media codes; Reading advertising
  • TBA (To be announced, will include readings and preparation)
2
  • Media and media codes; visual, technical, audio codes
  • TBD
3
  • Media and media codes; creating an impact (representation in media)
  • TBD
4
  • Media types: newspapers and print media
  • TBD
5
  • Media and audiences; Exploring marketing
  • TBD
6
  • Media and audiences: objectification and representation
  • TBD
7
  • Media and audiences: using the codes to create an impact
  • TBD
8
  • Media and audiences: creating media
  • TBD
9
  • Media and audiences: evaluating impact
  • TBD
10
  • Media and modern society: digital media
  • TBD
11
  • Media and modern society: evaluating digital marketing
  • TBD
12
  • Media and modern society: films and television
  • TBD
13
  • Media and modern society: understanding our role in influencing media
  • TBD
14
  • Media & Marketing project presentations
  • TBD
15
  • Media & Marketing review; final quiz
  • TBD
準備学習 Preparation for class is required. To understand media and the role of media in society, students must do the assigned readings before class and prepare for discussions each week. Readings and homework must be completed before class. Through lectures, discussions, readings, worksheets, story telling, research papers, and presentations, students will come to understand the role of media, their characteristics, and the impact of media on our global society.
教科書 Cambridge English for the Media Student's Book, N. Ceremella & E. Lee. Cambridge University Press. ISBN 0521724570
参考文献 Library, internet
成績評価方法・基準 Reflection & response papers: 30% Five (5) during the course
Group research & presentation: 20% Media & marketing project
Summary of magazine research: 10% Summary & references of presentation
Activities & quizzes: 40% Quizzes will be on readings, activities, and discussions
備考 Participation is required.

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
Swenson, Tamara 春学期 火曜日 ２時限 2