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科目名 Advanced Marketing 
担当教員 寺岡　国一
授業の目的、または到達目標 Students have already studied “Marketing” at my Basic Marketing class in Japanese. In this class of “Advanced Marketing”, students not only improve the knowledge of “Marketing” to be used in a business scene in English, but also increase their level of internationally communicable business skill in Marketing.
授業の概要 The first session of each class will be conducted partly in Japanese for students to understand an outline of the day’s class work, and the second session will be mainly in English for students to deepen their understanding on the day’s text in English, combined with their presentations and discussions. Quizzes will be conducted 4-5 times through this course.
授業の形態 Lecture, Presentation, Discussion, Quiz
時間割   概要 宿題(予習・復習等)
1
  • Guidance for the course and MKT proficiency test
2
  • Chapter 1: Marketing & marketing management
3
  • Customer relationship management & marketing challenges in the new, “Connected” millennium
4
  • Case study story, Chapter 1 quiz
5
  • Chapter 2: Company & marketing strategy: strategic planning
6
  • Partnering to build customer relationships, marketing
7
  • Case study story, Chapter 2 quiz
8
  • Chapter 8: Segmentation, targeting & positioning
9
  • Building the right relationships with the right customers
10
  • Case study story, Chapter 8 quiz
11
  • Chapter 9: Product & service
12
  • Branding strategies
13
  • Case study story, Chapter 9 quiz
14
  • Creating a marketing plan: an overview
15
  • Market research: Listen & Learn, final quiz
準備学習 Students are requested to read the part of the text material(s) to be used at class prior to each class as a minimum requirement. Those students who do not prepare for this minimum requirement prior to each class will not be able to reach a level satisfactory enough to complete quizzes and homework.
教科書 Text materials are provided at the beginning and thereafter in a timely manner.
参考文献 Students are not required to get these books.
“Principles of Marketing” Version 2.0, Philip Kotler and Gary Armstrong, Prentice Hall
“Social Marketing” Philip Kotler and all, SAGE Publications, 2002
「マーケティングを学ぶ」石井 淳蔵著、2010年、ちくま新書
成績評価方法・基準 Quizzes: 50% Homework submissions: 30%
Level of active involvement in each session at class such as presentation, discussions, etc.: 20%

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
寺岡　国一 秋学期 月曜日 ３時限 3000 4