| 授業の形態 |
Lecture, Presentation, Discussion, Quiz
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| 時間割 |
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概要 |
宿題(予習・復習等) |
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| 1 |
- Guidance for the course and MKT proficiency test
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| 2 |
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| 3 |
- What is “Marketing Management”? Customer relationship management, Preparation for next chapter
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| 4 |
- Marketing challenges in the new, “Connected” millennium, Preparation for next chapter
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| 5 |
- Review & Company case, Preparation for next chapter
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| 6 |
- Market segmentation, Preparation for next chapter
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| 7 |
- Target marketing, Preparation for next chapter
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| 8 |
- Positioning for competitive advantage, Preparation for next chapter
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| 9 |
- Review & Company case, Preparation for next chapter
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| 10 |
- What is a Product? Product and service decisions, Preparation for next chapter
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| 11 |
- Branding strategy: Building strong brands, Preparation for next chapter,
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| 12 |
- Service marketing, Additional product considerations, Review & Company case, Preparation for next chapter
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| 13 |
- Social marketing, Preparation for next chapter
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| 14 |
- Creating a marketing plan: an overview, Preparation for next chapter
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| 15 |
- Market research: Listen & Learn
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| 準備学習 |
Students are required to read the part of the text material(s) to be used at class prior to each class as a minimum requirement. Those students who do not prepare for this minimum requirement prior to each class will not be able to reach a level enough to satisfactorily complete the quizzes and a final test.
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| 教科書 |
The text materials are provided at the beginning and the others in a timely manner.
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| 成績評価方法・基準 |
Quizzes: 40% Final test: 40%
Level of active involvement in session at class such as presentation, discussions, etc.: 20%
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| 備考 |
If there is time for additional work to the above schedule, then we will go through some more case study materials.
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