Corporate Social Responsiblities(企業の社会的責任論)

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科目名	Corporate Social Responsiblities(企業の社会的責任論)
担当教員	寺岡　国一
授業の目的、または到達目標	企業が社会的責任を単に社会に対する福祉・慈善的貢献から果たすだけでなく、営利組織としての企業の本質を踏まえて社会的責任を企業戦略の重要な視点として捉え始めている現状の理解と具体例から企業の社会的責任論を学ぶ。 We will learn and understand the importance of "CSR", particularly emphasizing that firms need to incorporate "CSR" into their corporate strategy as one of the critical management factors when it is developed, not simply for the purpose of welfare or charitable contribution to our society.
授業の概要	ＥＵ，米国、日本における企業の社会的責任(ＣＳＲ)の考え方の背景と発展プロセス、企業におけるＣＳＲの戦略的意味、企業戦略・企業組織風土へのＣＳＲの統合(すり込み)、機能戦略としての社会的責任のマーケティング、ＣＳＲを企業戦略に組み込み事業展開している企業例を学ぶ。This lecture covers the historical background in EU, US and Japan where “CSR” concept has been formed, the strategic context of CSR, the integration of CSR into corporate strategy and organizational culture, and some firms' case studies from the above aspect. We will also consider and discuss a question on CSR raised by Robert Reich in his book titled “Supercapitalism”.


授業の形態	資料に基づいた講義とディスカッション、発表、ペーパー Lecture, discussion ,presentation and paper
時間割		概要	宿題(予習・復習等)
	1	講義ガイダンス,　Guidance for the class, What is “CSR”?, CＳＲの本質 Essence of CSR
	2	企業の社会的責任(ＣＳＲ), ＥＵ，米国、日本　 CSR in EU, US and Japan	予習、発表準備　Reading, presentation, discussion
	3	Ch.1: Toward a Responsible Society	予習、発表準備　Reading, presentation, discussion
	4	Ch.1: Toward a Responsible Society	予習、発表準備　Reading, presentation, discussion
	5	Ch.2: Do Stakeholders Care?	予習、発表準備　Reading, presentation, discussion
	6	Ch.2: Do Stakeholders Care?	予習、発表準備　Reading, presentation, discussion
	7	Ch.3: The Strategic Context of CSR	予習、発表準備　Reading, presentation, discussion
	8	Ch.3: The Strategic Context of CSR	予習、発表準備　Reading, presentation, discussion
	9	Ch.4: Implementation: The Integration of CSR into Strategic and Culture	予習、発表準備　Reading, presentation, discussion
	10	Ch.4: Implementation: The Integration of CSR into Strategic and Culture	予習、発表準備　Reading, presentation, discussion
	11	CSR: The Issues and Case Studies	予習、発表準備　Reading, presentation, discussion
	12	The Case for Doing at least Some Good	予習、発表準備　Reading, presentation, discussion
	13	Six Option for Doing Good	予習、発表準備　Reading, presentation, discussion
	14	Six Option for Doing Good	予習、発表準備　Reading, presentation, discussion
	15	Some Review on "Supercapitalism" by Rober Reich
準備学習	講義資料を予め読んで授業に臨むこと。指示される発表、ペーパーは準備のこと。 Students should be prepared for every class through reading each part of the text materials in advance.
教科書	第一回目の授業時講義資料配布 The materials to be used for the class will be hand given at class in advance.
参考文献	「ヨーロッパのＣＳＲと日本のＣＳＲ」藤井敏彦、日科技連出版社、２００７「CSR入門」岡本亨二、日経文庫、２００８ “Strategic Corporate Social Responsibility” David Chandler and William B. Werther, Jr., SAGE Publications, 2006 “Supercapitalism” Robert B. Reich, Vintage Books, 2008
成績評価方法・基準	レポート提出(５０％),発表とディスカッション（５０％） Report : 50%, Class work (presentation, discussion, attendance): 50%

時間割

担当教員	開講学期	開講曜日	開講時限	履修クラス	単位数
寺岡　国一	春学期				2

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