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科目名 Advanced Marketing 
担当教員 寺岡　国一
授業の目的、または到達目標 Students have already studied “Marketing” at my Basic Marketing class in Japanese. In this class of “Advanced Marketing”, students not only reinforce the knowledge of “Marketing” to be used in the international business scene in English, but also increase their level of internationally communicable business skill in Marketing.
授業の概要 Basically, the first session of the class will be provided in Japanese for students to understand an outline of the day’s class work and the second session of the class in English for students to deepen their understanding on the day’s text, and the third session of the class will be mainly spent for students to present what they prepared and for the discussion on what the teacher raises.
Quiz will be conducted　4-5 times through this course. A final test will be conducted at the end of the course.
授業の形態 Lecture, Presentation, Discussion, Quiz
時間割   概要 宿題(予習・復習等)
1
  • 　Guidance for the course and MKT proficiency test
  • 　
2
  • 　What is “Marketing”?
  • 　
3
  • What is “Marketing Management”? Customer relationship management, Preparation for next chapter
  • 　
4
  • 　Marketing challenges in the new, “Connected” millennium, Preparation for next chapter
  • 　Quiz
5
  • 　Review & Company case, Preparation for next chapter
  • 　
6
  • 　Market segmentation, Preparation for next chapter
  • 　
7
  • 　Target marketing, Preparation for next chapter
  • 　Quiz
8
  • 　Positioning for competitive advantage, Preparation for next chapter
  • 　
9
  • 　Review & Company case, Preparation for next chapter
  • 　Quiz
10
  • 　What is a Product? Product and service decisions, Preparation for next chapter
  • 　
11
  • 　Branding strategy: Building strong brands, Preparation for next chapter,
  • 　Quiz
12
  • 　Service marketing, Additional product considerations, Review & Company case, Preparation for next chapter
  • 　
13
  • 　Social marketing, Preparation for next chapter
  • 　Quiz
14
  • 　Creating a marketing plan: an overview, Preparation for next chapter
  • 　
15
  • 　Market research: Listen & Learn
  • 　Final test
準備学習 Students are required to read the part of the text material(s) to be used at class prior to each class as a minimum requirement. Those students who do not prepare for this minimum requirement prior to each class will not be able to reach a satisfying level for these quizzes and a final test.
教科書 The text materials are provided at the beginning and the others in a timely manner.
参考文献 “Principles of Marketing” Version 2.0, Philip Kotler and Gary Armstrong, Prentice Hall
“Social Marketing” Philip Kotler and all, SAGE Publications, 2002
「マーケティングを学ぶ」石井 淳蔵著、2010年、ちくま新書
成績評価方法・基準 Quizzes: 40% Final test: 40%
Level of active involvement in session at class such as presentation, discussions, etc.: 20%
備考 If there is time for additional work to the above schedule, then we will go through the case study of “Toyota Motor Manufacturing, U.S.A., Inc.

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
寺岡　国一 春学期 火曜日 １時限 A 3
寺岡　国一 春学期 金曜日 ２時限 A 3
寺岡　国一 秋学期 月曜日 ２時限 B 3
寺岡　国一 秋学期 金曜日 １時限 B 3