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科目名 Global Marketing 
担当教員 山下 辰夫
授業の目的、または到達目標 The objective of this course is to learn the importance of global perspective in your business career by studying global marketing concepts. In addition, the practical utilization of the concepts should be learned by preparing reports.
授業の概要 In the class, students learn the dynamism of global business and marketing activities of corporations as well as the terms and concepts of global marketing. In order to get interested in the global marketing concepts, case studies will be analyzed and discussed. In addition, students are expected to organize groups for making oral reports on global marketing.
授業の形態 Lecture, discussions, group presentations, quizzes
時間割   概要 宿題(予習・復習等)
1
  • 　Introduction for the course plan
  • 　
2
  • 　Globalization imperative
  • 　
3
  • 　Global marketing research
  • 　
4
  • 　Global segmentation and positioning
  • 　
5
  • 　Global marketing strategies
  • 　
6
  • 　Case study
  • 　
7
  • 　Oral report
  • 　
8
  • 　Global market-entry strategies
  • 　
9
  • 　Global product policy decisions
  • 　
10
  • 　Sales management
  • 　
11
  • 　Planning, organization, and control of global marketing operations
  • 　
12
  • 　Global marketing and the internet
  • 　
13
  • 　Oral report
  • 　
14
  • 　Overview
  • 　
準備学習 Students are expected to study the texts or reading materials in advance. In addition, they should prepare oral reports twice in the term. The topic of the reports will be discussed in the class
教科書 No text. The instructor will supply reading materials in advance
参考文献 Kotabe, Masaaki and Helsen Kristiaan, Global Marketing Management, 3rd edition, John Wiley & Sons, 2004.
成績評価方法・基準 Quiz 50%, Oral reports with transcripts 40%, Participation 10%

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
山下　辰夫 春学期 木曜日 ３時限 A 4
山下　辰夫 春学期 水曜日 ３時限 A 4