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科目名 Global Marketing 
担当教員 崔　大龍
授業の目的、または到達目標 The objective of this course is to learn the importance of global perspectivs for your future business career by studying global marketing concepts.
授業の概要 Through classes students learn the dynamism of global business and related marketing activities of multinational corporations as well as the terms and concepts of global marketing. Some case studies will be analyzed and discussed.
授業の形態 Lectures, discussions, Q&A, Written tests. In principle the classes will be proceeded in English language.
時間割   概要 宿題(予習・復習等)
1
  • 　Introduction of the course
  • 　Discussion and reading assignment
2
  • 　Meaning of Globalization
  • 　Reading assignment
3
  • What is Marketing? 1
  • 　Reading assignment
4
  • What is Marketing? 2
  • 　Reading assignment
5
  • 　Globalization imperative
  • 　Reading assignment
6
  • 　Global marketing research
  • 　Reading assignment
7
  • 　Global segmentation & positioning
  • 　Reading assignment
8
  • 　Global marketing strategies
  • 　Reading assignment
9
  • 　Global cultural enviornment & buying behavior
  • 　Reading assignment
10
  • 　Global market-entry strategy
  • 　Reading assignment
11
  • 　Global product policy decisions
  • 　Reading assignment
12
  • 　Global marketing operations
  • 　Reading assignment
13
  • 　Sales management
  • 　Reading assignment
14
  • 　Review of key points & In Class Final Exam
  • 　
準備学習 Students are expected to read the English assignments in advance. Questions should be prepared and discussed in classes.
教科書 No text book. English reading materilas will be provided in classes.
参考文献 Global Marketing Management, 3rd edition : Masaaki Kotabe and Kristiaan Helsen, John Wiley & Sons, Inc.
グローバル・マーケティング　第２版：諸上・藤沢共著　　中央経済社
グローバルマーケティング戦略：堀出・山田編著　　中央経済社
成績評価方法・基準 Enthusiastic class participation, presentation, Q&A, and Written tests.
Overall evaluation by 3 English written tests including the "In Class Final Exam". Written tests: 2 written tests 30 points + In Class Final Exam 60 points and class participation 10 points; total 100 points.

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
崔　大龍 春学期 月曜日 ７時限 B 4
崔　大龍 春学期 木曜日 ３時限 C 4
崔　大龍 春学期 木曜日 ５時限 B 4
崔　大龍 春学期 火曜日 ５時限 C 4