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科目名 Supervised Reading & Research II-1  Global businesses and corporations
担当教員 辰巳　桂子
授業の目的、または到達目標 This course aims to familiarize students with prominent companies in the world and to develop their knowledge about business， helping them enhance the ability to do corporate research for their future job hunting. Another aim is of course furthering students’ capacity to read extensively in English with specific goals in mind， like obtaining desired information from authentic texts they can find on the Net.
授業の概要 Reading the textbook “Business Leaders & Success，” students are exposed to eminent global companies. One Harvard Business School case study is also included as a reading material. That is an exemplary documentation of corporate research; Students thus would be able to understand the gist of what is required of them in writing their final paper by reading the case. Lessons include information gathering of given companies and presentation of their findings， comprehension questions of the reading assignments， lectures， discussion， and presentation of their corporate research results for their final paper.
科目群/ベンチマーク Adv
授業の形態 Lectures， discussions， presentations， quizzes， research paper
時間割   概要 宿題(予習・復習等)
1
  • Introduction / Review of APA 　11 Wal-Mart Founder Sam Walton　32 Coca-Cola’s Robert Woodruff　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
2
  • 13 McDonald’s Ray Kroc　14 Tupperware’s Brownie Wise　40 Gap Inc. CEO Mickey Drexler　41 Starbucks’ Howard Shultz　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
3
  • 2 Animator Walt Disney　5 Publisher Katharine Graham　36 Sesame Street’s Joan Ganz Cooney　45 Master Of Advertising David Oglivy　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list　　
4
  • Harvard Business School Case Study　Gucci Group N.V. (A)　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
5
  • 8 Cosmetics Queen Mary Kay Ash　16 Retailer Charles R. Walgreen Sr.　43 99 Cents Only Stores’ David Gold　44 Entrepreneur Madame C. J. Walker　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
6
  • 7 Hewlett-Packard’s Carly Fiorina　33 Entrepreneur Michael Dell　42 IBM’s Linda Sanford　54 Intel Cofounder Robert Noyce　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
7
  • 27 Electronics Maker Konosuke Matsushita　34 Nokia’s Jorma Ollila　38 eBay’s Meg Whitman　39 AOL’s Steve Case　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
8
  • 4 Industrialist Andrew Carnegie　21 Aviation Pioneer William Boei　51 Innovator Joseph C. Wilson (Xerox)　55 GE’s Jack Welch　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
9
  • 1 Nike Co-founder Bill Bowerman　29 Home Depot’s Arthur Blank And Bernie Marcus　31 Executive Ann Fudge (Maxwell Coffee)　35 Harley-Davidson’s Jeffrey Bleustein　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
10
  • 3 Media Innovator Oprah Winfrey　9 Self-help Pioneer Dale Carnegie　49 Statistician Edwards Deming　53 Inventor Howard Head (Head ski)　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
11
  • 10 NBA Commissioner David Stern　18 Bank of America’s A.P. Giannini　19 Chewing Gum Mogul William Wrigley Jr.　50 Fashion Designer Coco Chanel　　
  • 1. Review of materials covered in class. 2. Reading materials for the next week. (Your reading is to be tested in the quiz at the beginning of the next class.) 3. Preparation for presentation according to the assignment list.　　
12
  • Final Draft Presentation　　
  • Preparation for final draft (paper) presentation according to the assignment list　　
13
  • Final Draft Presentation & In-class Final Exam　　
  • Preparation for presentation according to the assignment list and for the Final Exam. (Review all the materials covered in class.)　　
準備学習 Read Business Leaders & Success. You will take a quiz to assess your understanding the assigned readings. The quizzes will be collected and graded. Regular attendance is required and expected. Students who miss class are responsible to find out what was done in class， what the assignment for the next class is and when the assignments are due. Active participation is expected and required in class; it is incorporated as part of the final grade. You need to use Criterion when you work on written assignments. Without submitting the paper， you cannot pass the course.
教科書 William J. O’Neil， Business Leaders & Success ? 55 top business leaders & how they achieved greatness， McGrawhill. Harvard Business School Case Study 9-701-037， Gucci Group N.V. (A)， Harvard Business School. Pocket Guide to APA Style. Houghton Mifflin.
参考文献 課題企業・自分がリサーチする企業関連文献及びインターネットのページ
成績評価方法・基準 Class work (attendance， class participation， quizzes， assignments， presentations， APA summary exercise).......................................................................... 30 %
Research Paper Work: ...................................................... 40 %
a) introduction and works cited… 5 % b) rough draft...10% c) final paper........25 %)
In-class final exam ............................................................ 30 %
PLEASE NOTE: Late assignments and papers will be penalized.

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
辰巳　桂子 春学期 火曜日 １時限 Adv-4 2
辰巳　桂子 春学期 火曜日 ２時限 Adv-4 2