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科目名 Multidisciplinary Topic Studies 3  Issues in Business Corporations
担当教員 崔　大龍
授業の目的、または到達目標 To understand current issues of business organizations and understand how to achieve success in the business world.
* can analyze the success and failure of business corporations
* can explain issues related to business marketing activities
* can make oral and written reports for business corporations
* can articulate issues in the success of business corporations
授業の概要 This class focuses on marketing activities for survival and success in the global business environment. Business cases are utilized in the class to allow students to easily understand business issues.
科目群/ベンチマーク 共通英語科目　Advancedﾚﾍﾞﾙ必修　
授業の形態 Lecture, discussion, case study, oral presentation
時間割   概要 宿題(予習・復習等)
1
  • Orientation for the class and discussion of business corporations
  • Pre-reading　30 minutes
2
  • Functions of business corporations
  • Pre-reading　30 minutes
3
  • What is marketing? / What’s the issue?
  • Pre-reading　30 minutes
4
  • What is marketing? /Let’s solve it!
  • Pre-reading　30 minutes
5
  • Case1: Convenience store
  • Pre-reading　30 minutes
6
  • Marketing analysis / What’s the issue?
  • Pre-reading　30 minutes
7
  • Marketing analysis:3C’s
  • Pre-reading　30 minutes
8
  • Marketing analysis / Let’s solve it!
  • Pre-reading　30 minutes
9
  • Case2: PC business
  • Pre-reading, Preparation for presentation 2 hours
10
  • Presentation and discussion
  • Report 3 hours
11
  • Segmentation, targeting, positioning
  • Pre-reading　30 minutes
12
  • Marketing mix / What’s the issue? / 4P’s
  • Pre-reading　30 minutes
13
  • Marketing mix / Let’s solve it!
  • Pre-reading　30 minutes
14
  • Case3:Let's go tropical!
  • Pre-reading, Preparation for presentation 2 hours
15
  • Presentation and discussion
  • Final report 3 hours
準備学習 Read the material in advance.
教科書 Learning materials are in the Moodle site for the class.
参考文献 None
成績評価方法・基準 Evaluation is based on course work, participation, presentations, and papers:
Class work: 50%
(includes in-class work, homework, quizzes, discussions)
Reflection papers: 30%
Research papers: 20%

Feedback
Class work: giving results with comments at the following class
Reflection and response papers: giving results with comments at the following class
Research Papers: giving results with comments at the following class