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科目名 Theme Studies  Issues in Business Corporations
担当教員 崔　大龍
授業の目的、または到達目標 To understand current issues of business organizations and understand how to achieve success in the business world.
* can analyze the success and failure of business corporations
* can explain issues related to business marketing activities
* can make oral and written reports for business corporations
* can articulate issues in the success of business corporations
授業の概要 This class focuses on marketing activities for survival and success in the global business environment. Business cases are utilized in the class to allow students to easily understand business issues.
科目群/ベンチマーク ENG2002（715生以前）・ Foundation, Standard,レベル必修ENG2510（716生以降）
授業の形態 Lecture, discussion, case study, oral presentation
時間割   概要 宿題(予習・復習等)
1
  • Orientation for the class and discussion of business corporations
  • Pre-reading
2
  • Functions of business corporations
  • Pre-reading
3
  • What is marketing? / What’s the issue?
  • Pre-reading
4
  • What is marketing? /Let’s solve it!
  • Pre-reading
5
  • Case1: Convenience store
  • Pre-reading
6
  • Marketing analysis / What’s the issue?
  • Pre-reading
7
  • Marketing analysis:3C’s
  • Pre-reading
8
  • Marketing analysis / Let’s solve it!
  • Pre-reading
9
  • Case2: PC business
  • Pre-reading, Preparation for presentation
10
  • Presentation and discussion
  • Report
11
  • Segmentation, targeting, positioning
  • Pre-reading
12
  • Marketing mix / What’s the issue? / 4P’s
  • Pre-reading
13
  • Marketing mix / Let’s solve it!
  • Pre-reading
14
  • Let’s go tropical!
  • Pre-reading, Preparation for presentation
15
  • Presentation and discussion
  • Final report
準備学習 Read the material in advance.
教科書 Learning materials are in the Moodle site for the class.
参考文献 None
成績評価方法・基準 Evaluation is based on course work, participation, presentations, and papers:
Class work ---- 60% (10@4 +2@10 )
(includes in-class work, homework, presentations, quizzes, discussions)
Reflection papers----20% (10@2)
Research Paper – 20% (2@10)

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
崔　大龍 秋学期 金曜日 ４時限 q 2