パーソナルツール
現在の場所: ホーム → 担当教員 → 青木　慶 → Syllabus2019 → Marketing
文書操作

←講義で検索へ     ←時間割で検索へ

科目名 Marketing 
担当教員 青木　慶
授業の目的、または到達目標 Students have already studied marketing in the Basic Marketing class in Japanese　（マーケティング基礎）. In this class, students will not only improve their knowledge of marketing and innovation, but also increase the student`s presentation skills in English.　
Learning goals:
-Can make a presentation of their own ideas in English
-Can have an active discussion with each other in English
-To write an academic paper
授業の概要 After quick review of basic marketing, students learn the latest marketing and innovation trends. It is required to update the business situation for each.
科目群/ベンチマーク BUS3020 （715生以前）・ BUS3020 （716生以降）
授業の形態 The first and the last section of each class will be conducted partly in Japanese to understand the outline of the day’s class work. Students have a lot of opportunities to make presentations and to have discussions.In every class, iPad is necessary.

※毎回、座席指定。グループワークの機会が多いので、それに抵抗のない人の受講をお勧めします。ただし、私語など授業に関係のない行為は固く禁じます。
時間割   概要 宿題(予習・復習等)
1
  • Guidance for the course, Quick review of basic marketing
  • Preparation (30minutes-1 hour)
2
  • Quick review of basic marketing: STP
  • Preparation (30minutes-1 hour)
3
  • Quick review of basic marketing: 4C
  • Preparation (30minutes-1 hour)
4
  • Quick review of basic marketing: PLC
  • Prepare for presentation (3-5hours)
5
  • Presentation-1
  • Preparation (30minutes-1 hour)
6
  • Brand experience
  • Preparation (30minutes-1 hour)
7
  • Brand experience
  • Preparation (30minutes-1 hour)
8
  • Consumer communication
  • Preparation (30minutes-1 hour)
9
  • Consumer communication
  • Prepare for presentation (3-5hours)
10
  • Presentation-2
  • Preparation (30minutes-1 hour)
11
  • The definition of Innovation
  • Preparation (30minutes-1 hour)
12
  • Business model innovation : Freemium model
  • Preparation (30minutes-1 hour)
13
  • Business model innovation : Freemium model
  • Preparation (30minutes-1 hour)
14
  • Business model innovation : Sharing economy
  • Preparation (30minutes-1 hour)
15
  • Business model innovation : Sharing economy
  • Prepare for presentation (3-5hours)
16
  • Presentation-3
  • Preparation (30minutes-1 hour)
17
  • The power of crowd：Management of Co-creation community
  • Preparation (30minutes-1 hour)
18
  • The power of crowd：Management of Co-creation community
  • Preparation (30minutes-1 hour)
19
  • The power of crowd：Crowd sourcing
  • Preparation (30minutes-1 hour)
20
  • The power of crowd：Crowd sourcing
  • Preparation (30minutes-1 hour)
21
  • The power of crowd：Brand advocate
  • Preparation (30minutes-1 hour)
22
  • The power of crowd：Brand advocate
  • Prepare for presentation (3-5hours)
23
  • Presentation-4
  • Preparation (30minutes-1 hour)
24
  • Introduction for the final presentation and paper
  • Research (1-2hours)
25
  • Work for final presentation and paper
  • Research (1-2hours)
26
  • Work for final presentation and paper
  • Research (1-2hours)
27
  • Work for final presentation and paper
  • Research (1-2hours)
28
  • Work for final presentation and paper
  • Research (1-2hours)
29
  • Final presentation
  • Paper (5hours)
30
  • Review
  • Paper (5hours)
準備学習 Homework for each class will take from 30 minutes to an hour.In the beginning of class, students will share their homework with their classmates, then a faculty member will give feedback. Preparing for presentations need from three to five hours, especially when group presenting, preparations should be well planned.
参考文献 『フリー~〈無料〉からお金を生みだす新戦略』クリス・アンダーソン著　日本放送出版協会
『シェア <共有>からビジネスを生みだす新戦略』　レイチェル・ボッツマン，ルー・ロジャース著 日本放送出版協会
『コトラーのマーケティング3.0　ソーシャル・メディア時代の新法則』フィリップ・コトラー, ヘルマン・カルタジャヤ, イワン・セティアワン著　朝日新聞出版
『アイデア共創の質を高めるしくみ』青木慶著　クロスメディア・パブリッシング
成績評価方法・基準 Contribution to the class (40%), Presentation (10% x 5times), Paper (10%) Feedback to the presentation will be given in next week with scores.
備考 使用言語：英語
実務経験のある教員による科目