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科目名 Advanced Marketing 
担当教員 青木　慶
授業の目的、または到達目標 Students have already studied marketing in the Basic Marketing class in Japanese. In this class, students will not only improve their knowledge of marketing and innovation, but also increase the student`s presentation skills in English.
Learning goals:
-Can make basic marketing plans in English
-Can make a presentation of their own ideas in English
-Can have an active discussion with each other in English
授業の概要 The first and the last section of each class will be conducted partly in Japanese to understand the outline of the day’s class work. Other than that, the class will be in English to improve the student`s English business communication skills. Students have a lot of opportunities to make presentations and to have discussions.
科目群/ベンチマーク BUS3601（715生以前）・BUS4020（716生以降）
授業の形態 This course contains an active learning project. During the project, students are required active participation even out of the class hours e.g. lunch time etc.
時間割   概要 宿題(予習・復習等)
1
  • Guidance for the course, Quick review of basic marketing
  • Prior research
2
  • Who is your consumer?
  • Prior research
3
  • What is consumer benefit?
  • Prior research
4
  • How do you increase the demand?
  • Prior research
5
  • Presentation-1
  • Prior research
6
  • Consumer communication to increase trial
  • Prior research
7
  • Customer experience
  • Prior research
8
  • Customer experience
  • Prior research
9
  • Consumer communication to increase repeat
  • Prior research
10
  • Consumer communication to increase repeat
  • Prior research
11
  • Brand Advocates
  • Prior research
12
  • Brand Advocates
  • Prior research
13
  • Brand Advocates
  • Prior research
14
  • Brand Advocates
  • Prior research
15
  • Presentation-2
  • Prior research
16
  • The definition of Innovation
  • Prior research
17
  • Business model innovation : Freemium model
  • Prior research
18
  • Business model innovation : Freemium model
  • Prior research
19
  • Business model innovation : Sharing economy
  • Prior research
20
  • Business model innovation : Sharing economy
  • Prior research
21
  • The power of crowd
  • Prior research
22
  • The power of crowd
  • Prior research
23
  • Presentation-3
  • Prior research
24
  • Social innovation
  • Prior research
25
  • Social innovation
  • Prior research
26
  • Social innovation
  • Prior research
27
  • Introduction for the final presentation
  • Prior research
28
  • Group work
  • Prior research
29
  • Group work
  • Prior research
30
  • Final presentation
準備学習 The topic for the next class will be given in each class and students will be asked to prepare for a discussion. In this course, active participation for each class is required.
教科書 Text materials are provided after each class.
参考文献 『フリー~〈無料〉からお金を生みだす新戦略』クリス・アンダーソン著　日本放送出版協会
『シェア <共有>からビジネスを生みだす新戦略』　レイチェル・ボッツマン，ルー・ロジャース著 日本放送出版協会
『コトラーのマーケティング3.0　ソーシャル・メディア時代の新法則』フィリップ・コトラー, ヘルマン・カルタジャヤ, イワン・セティアワン著　朝日新聞出版
成績評価方法・基準 Level of active involvement in each session in class such as discussions: 45%; Presentations: 30% (10%x3times) , Final presentation(group work):15% , Report(more than 10 pages):10%

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
青木　慶 春学期 火曜日 ３時限 3000 4
青木　慶 春学期 金曜日 ３時限 3000 4