Corporate Social Responsibility (企業の社会的責任論)

科目名	Corporate Social Responsibility (企業の社会的責任論)
担当教員	Aoki, Kei （青木慶）
授業の目的、または到達目標	We will learn and understand the importance of "CSR", particularly emphasizing that firms need to incorporate "CSR" into their corporate strategy through some cases. <Learning goals> 1． Comprehension for the concept of CSR 2． Own one’s own idea to solve the causes.
授業の概要	This lecture covers CSR’s historical background and evolvement in EU, US and Japan, the strategic context of CSR, the integration of CSR into strategy and organizational culture, some firms’ case studies from the above objective’s aspect and the concept of CSR’s marketing.


授業の形態	Lecture, discussion ,presentation and paper
時間割		概要	宿題(予習・復習等)
	1	Guidance for the class, What is “CSR”?　 Essence of CSR
	2	CSR in the case of disaster	Reading
	3	The back ground of CSR	Presentation
	4	1st presentation	Reading
	5	Environments and CSR	Reading
	6	Labors and CSR	Reading
	7	Female and CSR	Reading
	8	Accessible design and CSR	Presentation
	9	2nd presentation	Reading
	10	CSR and CSV	Reading
	11	Cause rerated marketing	Reading
	12	Cause promotion	Reading
	13	Social marketing	Reading
	14	Social entrepreneur	Report
	15	Final presentation
準備学習	Read the case for each class and prepare for discussion.
教科書	The material will be uploaded after the class.
参考文献	「CSR入門」岡本享二、日本経済新聞社「CSR経営」谷本寛治著、中央経済社「グッドワークス！」フィリップ・コトラー、デビッド・ヘッセキエル、ナンシー・リー著、ハーバード社会起業大会スタディプログラム研究会訳、東洋経済新報社
成績評価方法・基準	Attendance 30%,Contribution for the class 20%, Presentation 15%x2times, Report and presentation 20%

時間割

担当教員	開講学期	開講曜日	開講時限	履修クラス	単位数
青木　慶	秋学期				2