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科目名 Advanced Marketing 
担当教員 青木　慶
授業の目的、または到達目標 Students have already studied marketing in the Basic Marketing class in Japanese. In this class, students will not only improve their knowledge of marketing and innovation, but also increase the student`s presentation skills in English.
Learning goals:
-Can make basic marketing plans in English
-Can make a presentation of their own ideas in English
-Can have an active discussion with each other in English
授業の概要 The first and the last section of each class will be conducted partly in Japanese to understand the outline of the day’s class work. Other than that, the class will be in English to improve the student`s English business communication skills. Students have a lot of opportunities to make presentations and to have discussions.
授業の形態 Lecture, Presentation, Discussion
時間割   概要 宿題(予習・復習等)
1
  • Guidance for the course
  • Prior research
2
  • Quick review of basic marketing
  • Prior research
3
  • Who is your consumer?
  • Prior research
4
  • What is consumer benefit?
  • Prior research
5
  • How do you increase the demand?
  • Prior research
6
  • Presentation-1
  • Prior research
7
  • Brand management
  • Prior research
8
  • Brand management
  • Prior research
9
  • Package Design development
  • Prior research
10
  • Consumer communication
  • Prior research
11
  • Consumer communication
  • Prior research
12
  • Presentation-2
  • Prior research
13
  • The definition of innovation
  • Prior research
14
  • Customer experience innovation
  • Prior research
15
  • Business model innovation "Freemium"
  • Prior research
16
  • Business model innovation "Share"
  • Prior research
17
  • Business model innovation "Advocates"
  • Prior research
18
  • Presentation-3
  • Prior research
19
  • Democratized innovation: Open innovation
  • Prior research
20
  • Democratized innovation: User innovation
  • Prior research
21
  • Democratized innovation: Community innovation
  • Prior research
22
  • Democratized innovation: Community innovation
  • Prior research
23
  • Presentation-4
  • Prior research
24
  • Social marketing
  • Prior research
25
  • Cause related marketing
  • Prior research
26
  • Cause promotion
  • Prior research
27
  • Inbound marketing
  • Prior research
28
  • Introduction for the final presentation
  • Prior research
29
  • Group work
  • Prior research
30
  • Final presentation
準備学習 The topic for the next class will be given in each class and students will be asked to prepare for a discussion. In this course, active participation for each class is required.
教科書 Text materials are provided after each class.
参考文献 「スティーブ・ジョブズ　驚異のプレゼン」カーマイン・ガロ著、井口耕二訳、日経BP社
「1からのマーケティング」石井淳蔵・廣田章光編著、碩学舎
成績評価方法・基準 Participation: 30%; Level of active involvement in each session in class such as discussions: 10%; Presentations: 40% (10%x4times) , Final presentation(group work), report(more than 10 pages): 20%

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
青木　慶 春学期 火曜日 ５時限 3000 4
青木　慶 春学期 金曜日 ３時限 3000 4