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科目名 Advanced Marketing 
担当教員 青木　慶
授業の目的、または到達目標 Students have already studied marketing in the Basic Marketing class in Japanese. In this class, students will not only improve their knowledge of marketing, but also increase the student`s presentation skills in English.
Learning goals:
- Can make basic marketing plans in English
- Can make a presentation of their own ideas in English
- Can have an active discussion with each other in English
授業の概要 The first and the last section of each class will be conducted partly in Japanese to understand the outline of the day’s class work. Other than that, the class will be in English to improve the student`s English business communication skills. Students have a lot of opportunities to make presentations and to have discussions.
授業の形態 Lecture, Presentation, Discussion
時間割   概要 宿題(予習・復習等)
1
  • Guidance for the course and quick review of basic marketing
  • Prior research
2
  • Guidance for the course and quick review of basic marketing
  • Prior research
3
  • Who is your consumer?
  • Prior research
4
  • Who is your consumer?
  • Prior research
5
  • What is your added value?
  • Prior research
6
  • What is your added value?
  • Prior research
7
  • How do you increase the demand?
  • Prior research
8
  • How do you increase the demand?
  • Prior research
9
  • Guidance for individual presentation-1
  • Preparing for presentation
10
  • Individual presentation-1
  • Prior research
11
  • Brand management
  • Prior research
12
  • Brand management
  • Prior research
13
  • Consumer communication
  • Prior research
14
  • Consumer communication
  • Prior research
15
  • Relationship management
  • Prior research
16
  • Relationship management
  • Prior research
17
  • Channel management
  • Prior research
18
  • Channel management
  • Prior research
19
  • Price management
  • Prior research
20
  • Price management
  • Prior research
21
  • Product management
  • Prior research
22
  • Product management
  • Prior research
23
  • Package design development
  • Prior research
24
  • Package design development
  • Prior research
25
  • Guidance for indivisual presentation-2
  • Preparing for presentation
26
  • Individual presentation -2
  • Prior research
27
  • Guidance for final presentation
  • Preparing for group work
28
  • Group work-1
  • Preparing for group work
29
  • Group work-2
  • Preparing for presentation
30
  • Final presentation
準備学習 The topic for the next class will be given in each class and students will be asked to prepare for a discussion. In this course, active participation for each class is required.
教科書 Text materials are provided at the beginning and thereafter in a timely manner.
参考文献 「スティーブ・ジョブズ　驚異のプレゼン」カーマイン・ガロ著、井口耕二訳、日経BP社
「1からのマーケティング」石井淳蔵・廣田章光編著、碩学舎
成績評価方法・基準 Participation: 30%; Level of active involvement in each session in class such as discussions: 20%; Presentations: 30% (15%x2times) , Final presentation (group work): 20%

時間割

担当教員 開講学期 開講曜日 開講時限 履修クラス 単位数
青木　慶 春学期 火曜日 ４時限 3000 4
青木　慶 春学期 金曜日 ３時限 3000 4